segunda-feira, julho 17, 2006

Chimp Week

Esta campanha foi criada pela agência Saatchi & Saatchi de Auckland para o Wellington Zoo, um tradicional zoológico da cidade. O objetivo era comunicar ao público a semana dos chimpanzés, e para isso, os criativos colocaram outros animais nada ágeis fazendo "macaquices". O texto contido nos anúncios é “Celebrate Chimp Week - March 26 to April 2″. Uma idéia simples e objetiva.

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