segunda-feira, julho 31, 2006

Say Cheese

Absolutamente fantástico este outdoor criado pela agência Ogilvy de Johannesburg para divulgar o Audi RS6. A sigla RS significa (Racing Speed), então podemos imaginar a potência deste automóvel e principalmente a velocidade que atinge. Certamente os proprietários de uma máquina como esta, não estão muito preocupados em serem flagrados pelos radares. Partindo disso, os criativos criaram outdoors, estrategicamente posicionados em frente à radares fotográficos de velocidade, com uma simples frase: "Say Cheese", uma expressão americana para sorrir ao ser fotografado.
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9 comentários:

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