terça-feira, abril 17, 2007

Olla / Kama Sutra

Ano passado postei os polêmicos outdoors (clique aqui para recordar) criados pela agência AGE. de São Paulo para a marca de preservativos Olla, vice-líder no mercado nacional. E novamente, agência e anunciante, causam polêmica com a campanha chamada "Kama Sutra". As peças de mídia impressa mostram posições sexuais contidas no "livro sagrado do sexo", representadas por simpáticos bonecos articuláveis de madeira com textos explicativos cheios de erotismo, malícia e ironia. O slogan da campanha diz: Faça do jeito certo. Faça com Olla.
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