quinta-feira, março 29, 2007

Get A Girlfriend

No ano passado, a agência sul-africana Lowe Bull criou uma campanha para a AXE seguindo o posicionamento adotado pela marca há muito tempo. Intitulada Get a Girlfriend, algo como “Arrume uma namorada”, era composta por quatro peças para mídia impressa, onde mostrava como os homens são quando não tem o que fazer. Ou seja, quando não possuem uma namorada. Os anúnicos, que mostram situações hilárias, continham uma pequena fórmula, composta por três etapas:
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1. Pegue um desodorante AXE.
2. Passe o desodorante.
3. MULHERES.
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A campanha continha ainda três filmes de marketing viral que seguiam a mesma linha da campanha impressa.
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5 comentários:

Khristofferson Silveira disse...

Hahahaha! Sensacional essa campanha!

Pablo disse...

Poxa Muito Bom, eu já tinha visto o cara das moedinhas, coisa de americano mesmo, hehehehe.

Anônimo disse...

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