segunda-feira, abril 02, 2007

Quiksilver / Original Thinking

Esta campanha de mídia exterior, criada pela agência Saatchi & Saatchi da Dinamarca, para marca esportiva Quiksilver, especializada em esportes como surfe e skate, transformou outdoors e pontos de ônibus (bus shelter) de algumas cidades dinamarquesas em verdadeiros “parque de diversões” para os amantes destes esportes. A campanha tinha a assinatura: “Original Thinking.
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Curiosidades: A história da Quiksilver começou em 1969 quando o surfista australiano Alan Green decidiu ganhar a vida inventando “boardshorts”, e assim, tentar viver do surf, a sua grande paixão. John Law entrou na sociedade com Green e ambos começaram a desenvolver um novo conceito de bermudas especiais para a pratica do surf. Poucos anos mais tarde conseguiram unir o design à funcionalidade, fazendo “boardshorts” para os melhores surfistas do mundo.

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Uma campanha de mídia exterior que talvez não funcionasse aqui em Fortaleza. Se o cliente aprovasse, porque os clientes daqui são muito cabeça dura, a gente ainda teria que correr o risco dos vandalos não destruírem as peças no primeiro dia. Mas, quem sabe, coisa parecida nunca foi tentada por estas bandas.

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