segunda-feira, março 13, 2006

Skydome

Mais uma vez a parceria entre a agência Leo Burnett de São Paulo e a montadora Fiat, neste caso o modelo Fiat Idea!, resultou em outra forma original e criativa de anunciar o produto. A mídia desta vez, diga-se de passagem, nada tradicional, foi a utilização das janelas dos aviões como veículo para anunciar. Tire suas próprias conclusões desta ação fantástica.

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