segunda-feira, julho 10, 2006

Slogans - Hall Of Fame


Resolvi lançar mais uma categoria do Cérebro Criativo Hall of Fame. Desta vez trarei os melhores slogans da propaganda mundial e brasileira. Slogans geralmente refletem o conceito de uma marca, mas muitas vezes deixam marcas em um conceito. Os slogans cumprem importante papel para a fixação da imagem da marca. Originariamente a palavra slogan vem do gaélico, língua falada pelo povo celta, e significava "grito de guerra". Muitos se tornam ícones de uma marca. Grandes Slogans são feitos por grandes publicitários, mas nem sempre para grandes marcas. Os melhores, mais criativos, inteligentes e conhecidos slogans do século são:

Mundial

7 UP - The Uncola. (1973, JWT)

Adidas - Impossible is nothing. (2004, 180/TBWA)
American Express - Don’t leave home without it. (1975 , Ogilvy & Mather)
Apple Macintosh - Think Different. (1998, TBWA Chiat/Day)
Audi - Vorsprung Durch Technik. (1984, BBH)
Avis Rent A Car - We're number two. We try harder. (1962, DDB)

BMW - The Ultimate Driving Machine. (1975, Ammirati Puris)
British Airways - The World’s Favourtie Airlines. 1983 (Saatchi & Saatchi)
Budweiser - The King Of Beers. (1957)
Burger King - Have it your way. (1973, BBDO)

California Milk Advisory Board - Got Milk? (1993, Goodby Silverstein)
Camel - I’d walk a mile for a Camel. (1921, N W Ayer)
Campbell’s Soup - M’m! M’m! Good! (1935, BBDO)
Carlsberg - Probably the best beer in the world. (1973, Saatchi & Saatchi)
Citibank - The Citi never sleeps. (1977, Wells Rich Greene)
Club Med - The antidote for civilization. (1982, Publicis)
CNN - Be the first to know. (2002)
Coca-Cola - Welcome to the Coke side of life. (2005, W+K)
Coca-Cola - Always Coca-Cola. (1993, McCann-Erickson NY)
Coca-Cola - The pause that refreshes. (1929)
Crest - Look, Ma, No Cavities! (1958, Benton & Bowles)

De Beers - A diamond is forever. (1948, N W Ayer)
Doritos - They taste as good as they crunch. (1973, BBDO)
Dunlop - Tested for the unexpected. (1996)

Energizer - It Keep going, and going and going. (1989)
Esso - Put a tiger in your tank. (1964, McCann-Erickson)

Fedex - Fast Talker. (1982)
Ford (Trucks) - Built Stronger to last longer. (1941)

Heineken - Heineken refreshes the parts other beers cannot reach. (1974)
Hertz - Let Hertz put y-o-u-u-u in the driver’s seat. (1961)
Honda - The power of dreams. (2001, Hakuhodo)

IBM - E-business on demand. (2003, Ogilvy & Mather)
IBM - Solutions for a small planet. (1994, Ogilvy & Mather)
Intel - Intel Inside. (1993)

Jaguar - Born to perform. (2003)
Jeep - Only in a Jeep. (1984)
John Deere - Nothing runs like a Deere. (1972, Gardner)
Johnnie Walker - Keep Walking! (2000)

KFC - Finger lickin’ good. (1952, Ogilvy & Mather)
Kit Kat - Have a break. Have a Kit-Kat. (1957, JWT)
Kodak - Sahre moments. Share life. (2001, Ogilvy & Mather)

Lay’s - Betcha can’t eat just one. (1981, BBDO)
Lego - Just Imagine... (1936)
L’Óreal - Because I’m worth it. (1967, McCann-Erickson)

M&M’s - M&Ms melt in your mouth, not in your hand. (1954, Ted Bates)
Marlboro - Come to Marlboro Country. (1965, Leo Burnett)
Marlboro - Come to where the flavor is. (1964, Leo Burnett)
Maxwell House Coffee - Good to the last drop. (1959)
McDonald’s - You deserve a break today. (1971)
Microsoft - Where Do You Want To Go Today. (1995, W+K)
Miller Lite - Tastes great, less filling. (1974)
Motorola - Inteligence everywhere. (2001, Ogilvy & Mather)

Nike - Just do it! (1988, W+K)
Nokia - Connecting People. (1994, Grey)

Pepsi-Cola - The choice of a new generation. (1984)
Philips - Let’s make things better. (1995)
Pirelli - Power is nothing without control. (1994, Y&R)
Playboy - Everything that
makes fun for men. (1975)
Playstation 2 - Fun, anyone? (2003, TBWA)
Polaroid - It’s so simple. (1977)

Saturn - Saturn. People First. (2005, Goodby Silverstein)
Saturn - A diferent kinf of company. A diferent kind of car. (1989)
Shell - Waves Of Change. (2003, JWT)
Sony - like.no.other. (2005, Y&R)
Sony - It’s a Sony. (1988)
Stella Artois - Reassuringly expensive. (1981, Lowe)

The Economist - Free enterprise with every copy. (1990, AMV BBDO)
The Financial Times - No FT, no comment. (1982)
The New York Times - All the news that’s fit to print. (1896, Direct)
Timex - It takes a licking and keeps on ticking. (1956)
Toyota - Moving Forward. (2000)
Toshiba - Hello Tosh, Gotta Toshiba? (1984, Gold Greenless Trott)

United Airlines - Fly the friendly skies. (1966, Leo Burnett)
U.S. Army - Be all that you can be. (1981, N W Ayer)

Visa - It’s everywhere you want to be. (1988, BBDO)
Volkswagen - Drivers wanted. (1995, Arnold Worlwide)
Volkswagen Beetle - Think Small. (1962, DDB)
Volvo - For life. (2001)

Xerox - The Document Company. (1994)

Wendy’s - Where’s the beef? (1984)
Wheaties - Breakfast of Champions. (1935)

Yellow Pages - Let your fingers do the walking. (1964, Geers Gross)

Tupiniquim

Bardahl - Tudo anda bem com Bardahl.

Bombril - Tem 1001 utilidades.

Bayer - Se é Bayer é bom. (1922)

Caloi - Não esqueça minha Caloi.

Bis - Quem pede um pede Bis.

Campari - Só ele é assim.

Dominó - Pise sem dó que a cera é Dominó.

Pirassununga 51 - Uma boa Idéia.

Carlton - Um raro prazer.

Elma Chips - É impossível comer um só.

Raider - Dê férias para seus pés.

Coca-Cola - Emoção pra Valer.

Coca-Cola - Sempre Coca-Cola.

Coca-Cola - Coca-Cola é isso aí.

Conhaque Dreher - Deu duro, tome um Dreher.

Danoninho - Vale por um bifinho.

Denorex - Parece mas não é.

Doril - Tomou Doril, a dor sumiu.

Du Loren - Você não imagina do que uma Du Loren é capaz.

Free - Pelo menos alguma coisa a gente tem em comum.

Lupo - A meia da loba.

Maggi - O caldo nobre da galinha azul.

Macdonald’s - Gostoso como a vida tem que ser.

Nescau - Energia que dá gosto.

Philco - Tem coisas que só a Philco faz pra você.

Playboy - As melhores coisas da vida.

Havaianas - Legítimas só Havaianas.

Semp-Toshiba - Os nossos japoneses são mais criativos que os japoneses dos outros.

Skol - A cerveja que desce redondo.

Kellogg’s - Desperte o tigre em você.

Sundown - O sol na medida certa.

Tostines - Fresquinho porque vende mais. Vende mais porque é fresquinho.

Brastemp - Não tem comparação.

BMW - Puro prazer de dirigir.

Rexona - Com Rexona sempre cabe mais um.

26 comentários:

Duccini disse...

Wow, li todos seguidos, sem parar pra descançar

Realmente, são geniais!!

Parabéns por mais esse hall of fame, Kadu! Seu blog tá cada vez melhor!

E que venha o hall of fame de jingles hahahaha

Lu OlhosdeMar disse...

valeeeeeeeeeeeeu!!

Taisa disse...

eu adorei!!

claudio disse...

A mais clássica é a do Bombril...1001 utilidades rss

Otimo post =)

Anônimo disse...

Best regards from NY! »

Anônimo disse...

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Anônimo disse...

Olá, Muito boa essa sua seleçao,

o que você acha n categoria nacional do slogan criado para o lançamento do "Nokia 6120...O mundo todo só fala nele."

Na época eu achei bem legal.

abs

Cat disse...

keria aprender a fazer o meu
próprio slogan?
como faco?

Anônimo disse...

Quer fazer o seu proprio Slogan?
eu fiz um baseado na tua pergunta...

Quer fazer um Slogan? Pense...


hahaha

otimo post cara, abraço de Boston!

Jair disse...

Faltou:
Não esqueça minha Calói.
Quem faz com Tigre, faz para sempre.

Ramon disse...

Minha preferida:
Tem coisas que só a Philco faz por você.

Anônimo disse...

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