segunda-feira, julho 10, 2006

Slogans - Hall Of Fame

Resolvi lançar mais uma categoria do Cérebro Criativo Hall of Fame. Desta vez trarei os melhores slogans da propaganda mundial e brasileira. Slogans geralmente refletem o conceito de uma marca, mas muitas vezes deixam marcas em um conceito. Os slogans cumprem importante papel para a fixação da imagem da marca. Originariamente a palavra slogan vem do gaélico, língua falada pelo povo celta, e significava "grito de guerra". Muitos se tornam ícones de uma marca. Grandes Slogans são feitos por grandes publicitários, mas nem sempre para grandes marcas. Os melhores, mais criativos, inteligentes e conhecidos slogans do século são:


7 UP - The Uncola. (1973, JWT)

Adidas - Impossible is nothing. (2004, 180/TBWA)
American Express - Don’t leave home without it. (1975 , Ogilvy & Mather)
Apple Macintosh - Think Different. (1998, TBWA Chiat/Day)
Audi - Vorsprung Durch Technik. (1984, BBH)
Avis Rent A Car - We're number two. We try harder. (1962, DDB)

BMW - The Ultimate Driving Machine. (1975, Ammirati Puris)
British Airways - The World’s Favourtie Airlines. 1983 (Saatchi & Saatchi)
Budweiser - The King Of Beers. (1957)
Burger King - Have it your way. (1973, BBDO)

California Milk Advisory Board - Got Milk? (1993, Goodby Silverstein)
Camel - I’d walk a mile for a Camel. (1921, N W Ayer)
Campbell’s Soup - M’m! M’m! Good! (1935, BBDO)
Carlsberg - Probably the best beer in the world. (1973, Saatchi & Saatchi)
Citibank - The Citi never sleeps. (1977, Wells Rich Greene)
Club Med - The antidote for civilization. (1982, Publicis)
CNN - Be the first to know. (2002)
Coca-Cola - Welcome to the Coke side of life. (2005, W+K)
Coca-Cola - Always Coca-Cola. (1993, McCann-Erickson NY)
Coca-Cola - The pause that refreshes. (1929)
Crest - Look, Ma, No Cavities! (1958, Benton & Bowles)

De Beers - A diamond is forever. (1948, N W Ayer)
Doritos - They taste as good as they crunch. (1973, BBDO)
Dunlop - Tested for the unexpected. (1996)

Energizer - It Keep going, and going and going. (1989)
Esso - Put a tiger in your tank. (1964, McCann-Erickson)

Fedex - Fast Talker. (1982)
Ford (Trucks) - Built Stronger to last longer. (1941)

Heineken - Heineken refreshes the parts other beers cannot reach. (1974)
Hertz - Let Hertz put y-o-u-u-u in the driver’s seat. (1961)
Honda - The power of dreams. (2001, Hakuhodo)

IBM - E-business on demand. (2003, Ogilvy & Mather)
IBM - Solutions for a small planet. (1994, Ogilvy & Mather)
Intel - Intel Inside. (1993)

Jaguar - Born to perform. (2003)
Jeep - Only in a Jeep. (1984)
John Deere - Nothing runs like a Deere. (1972, Gardner)
Johnnie Walker - Keep Walking! (2000)

KFC - Finger lickin’ good. (1952, Ogilvy & Mather)
Kit Kat - Have a break. Have a Kit-Kat. (1957, JWT)
Kodak - Sahre moments. Share life. (2001, Ogilvy & Mather)

Lay’s - Betcha can’t eat just one. (1981, BBDO)
Lego - Just Imagine... (1936)
L’Óreal - Because I’m worth it. (1967, McCann-Erickson)

M&M’s - M&Ms melt in your mouth, not in your hand. (1954, Ted Bates)
Marlboro - Come to Marlboro Country. (1965, Leo Burnett)
Marlboro - Come to where the flavor is. (1964, Leo Burnett)
Maxwell House Coffee - Good to the last drop. (1959)
McDonald’s - You deserve a break today. (1971)
Microsoft - Where Do You Want To Go Today. (1995, W+K)
Miller Lite - Tastes great, less filling. (1974)
Motorola - Inteligence everywhere. (2001, Ogilvy & Mather)

Nike - Just do it! (1988, W+K)
Nokia - Connecting People. (1994, Grey)

Pepsi-Cola - The choice of a new generation. (1984)
Philips - Let’s make things better. (1995)
Pirelli - Power is nothing without control. (1994, Y&R)
Playboy - Everything that
makes fun for men. (1975)
Playstation 2 - Fun, anyone? (2003, TBWA)
Polaroid - It’s so simple. (1977)

Saturn - Saturn. People First. (2005, Goodby Silverstein)
Saturn - A diferent kinf of company. A diferent kind of car. (1989)
Shell - Waves Of Change. (2003, JWT)
Sony - (2005, Y&R)
Sony - It’s a Sony. (1988)
Stella Artois - Reassuringly expensive. (1981, Lowe)

The Economist - Free enterprise with every copy. (1990, AMV BBDO)
The Financial Times - No FT, no comment. (1982)
The New York Times - All the news that’s fit to print. (1896, Direct)
Timex - It takes a licking and keeps on ticking. (1956)
Toyota - Moving Forward. (2000)
Toshiba - Hello Tosh, Gotta Toshiba? (1984, Gold Greenless Trott)

United Airlines - Fly the friendly skies. (1966, Leo Burnett)
U.S. Army - Be all that you can be. (1981, N W Ayer)

Visa - It’s everywhere you want to be. (1988, BBDO)
Volkswagen - Drivers wanted. (1995, Arnold Worlwide)
Volkswagen Beetle - Think Small. (1962, DDB)
Volvo - For life. (2001)

Xerox - The Document Company. (1994)

Wendy’s - Where’s the beef? (1984)
Wheaties - Breakfast of Champions. (1935)

Yellow Pages - Let your fingers do the walking. (1964, Geers Gross)


Bardahl - Tudo anda bem com Bardahl.

Bombril - Tem 1001 utilidades.

Bayer - Se é Bayer é bom. (1922)

Caloi - Não esqueça minha Caloi.

Bis - Quem pede um pede Bis.

Campari - Só ele é assim.

Dominó - Pise sem dó que a cera é Dominó.

Pirassununga 51 - Uma boa Idéia.

Carlton - Um raro prazer.

Elma Chips - É impossível comer um só.

Raider - Dê férias para seus pés.

Coca-Cola - Emoção pra Valer.

Coca-Cola - Sempre Coca-Cola.

Coca-Cola - Coca-Cola é isso aí.

Conhaque Dreher - Deu duro, tome um Dreher.

Danoninho - Vale por um bifinho.

Denorex - Parece mas não é.

Doril - Tomou Doril, a dor sumiu.

Du Loren - Você não imagina do que uma Du Loren é capaz.

Free - Pelo menos alguma coisa a gente tem em comum.

Lupo - A meia da loba.

Maggi - O caldo nobre da galinha azul.

Macdonald’s - Gostoso como a vida tem que ser.

Nescau - Energia que dá gosto.

Philco - Tem coisas que só a Philco faz pra você.

Playboy - As melhores coisas da vida.

Havaianas - Legítimas só Havaianas.

Semp-Toshiba - Os nossos japoneses são mais criativos que os japoneses dos outros.

Skol - A cerveja que desce redondo.

Kellogg’s - Desperte o tigre em você.

Sundown - O sol na medida certa.

Tostines - Fresquinho porque vende mais. Vende mais porque é fresquinho.

Brastemp - Não tem comparação.

BMW - Puro prazer de dirigir.

Rexona - Com Rexona sempre cabe mais um.

29 comentários:

Duccini disse...

Wow, li todos seguidos, sem parar pra descançar

Realmente, são geniais!!

Parabéns por mais esse hall of fame, Kadu! Seu blog tá cada vez melhor!

E que venha o hall of fame de jingles hahahaha

Anônimo disse...


Anônimo disse...

eu adorei!!

Anônimo disse...

A mais clássica é a do Bombril...1001 utilidades rss

Otimo post =)

Anônimo disse...

Best regards from NY! »

Anônimo disse...

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Anônimo disse...

Olá, Muito boa essa sua seleçao,

o que você acha n categoria nacional do slogan criado para o lançamento do "Nokia 6120...O mundo todo só fala nele."

Na época eu achei bem legal.


Anônimo disse...

keria aprender a fazer o meu
próprio slogan?
como faco?

Anônimo disse...

Quer fazer o seu proprio Slogan?
eu fiz um baseado na tua pergunta...

Quer fazer um Slogan? Pense...


otimo post cara, abraço de Boston!

Sipatma 2013 disse...

Não esqueça minha Calói.
Quem faz com Tigre, faz para sempre.

Unknown disse...

Minha preferida:
Tem coisas que só a Philco faz por você.

Anônimo disse...

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