sexta-feira, março 03, 2006

No FT, no Comment

Este anúncio, criado pela agência alemã KNSK de Hamburgo, para o tradicional jornal britânico The Financial Times, é uma aula de simplicidade, aliada a uma redação perfeita. O texto traduzido para o português diz:

“Crianças e bêbados contam a verdade. Mas você não irá achá-los em sua mesa pela manhã.”


Curiosidade: Somente em 1893 o jornal começou a ser impresso na tradicional cor rosa-clara, que acabou virando sua marca registrada perante os consumidores, uma grande sacada do gênio do marketing Douglas Macrae, para distingui-lo de seus principais concorrentes.

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